Mapped and Illustrated Beaujolais: terroir, memory, and wine in a literary homage.
Foillard, Léon; David, Tony
Le Pays et le Vin Beaujolais
Suivi d'une Anthologie Bachique.
1929, Villefranche-en-Beaujolais, Jean Guillermet
First Edition
Overview
This volume marks an early and deliberate modern statement of the Beaujolais as both wine country and cultural landscape. The book helped define the literary and promotional identity the region would cultivate over the following three decades. Its significance lies not simply in its subject, but in the way it presents Beaujolais as a lived pays: geographic, historical, convivial, and inseparable from the wines that gave it public meaning. The authors were business partners in the wine trade through their firm T. David et L. Foillard, established in 1919 at Saint-Georges-de-Reneins and Sorgues, and they wrote from within the commercial and civic world they sought to champion. Foillard in particular would later be known as the 'pere du Beaujolais' (the father of Beaujolais) for his sustained literary and public advocacy on behalf of the region's wines and people. The volume blends regionalism, wine literature, local memory, viticultural identity, and literary homage into a single programmatic book.
Inside the book
The volume is arranged in six principal sections. Part I, Trois jours en auto dans le vignoble beaujolais, recounts a three-day motor tour from the Bas-Beaujolais to the Grand Beaujolais, with halts at Ternand, Salles-en-Beaujolais, Juliénas, and Romanèche-Thorins, interweaving topographical observation with local history, including the meteorite recorded at Salles in 1798 and the Lamartine family’s link to the Chapitre de Salles. Part II, Le Pays Beaujolais, surveys the region’s geography, prehistory, and historical formation. Part III, Le Folklore en Beaujolais, gathers customs and traditions, from the legend of Claude Brosse to dialect vocabulary, proverbs, boules, and seasonal fêtes. Part IV, Notre ami le vin, offers an anthologie bachique from antiquity to the nineteenth century, with citations from Ronsard, Boileau, and Victor Hugo. Part V, La Vigne, treats viticulture, including origins, cépages, soils, maladies, and vendange practices. Part VI, De la Qualité du Vin, concludes with technical inquiry, drinking customs, and medical and popular beliefs surrounding wine. The text is illustrated throughout with small and full-page engravings, which lend both clarity and a measured visual elegance to the volume. To complete the visual apparatus, there are sixteen photographic plates outside the pagination. The color woodcut frontispiece by Philippe Burnot, as noted on the title page, presents a vine-framed view of the Beaujolais countryside, with a bottle and glasses set upon a table. The folding color map, with a legend distinguishing rivers, routes, departmental boundaries, and railways, documents the Beaujolais road network of the interwar period; a light, playful note in the margin invites the reader to enter any café and ask for directions should the map prove insufficient. A bibliography on pp. 195–196 cites works including Vermorel and Danguy’s Vins du Beaujolais, Billiard’s La Vigne dans l’Antiquité, and Audin’s own Le Beaujolais (1926).
Why La Fenice likes it
A road trip, folklore, vines, and conviviality, all bottled into a charming manifesto, with engravings, photos, and a map adding extra sparkle to a region already in bloom.
Condition Report
[1] f.e., XIX, 199, (3), [1] r.e., (1) folded map, (16) photographic plates
Publisher’s light green printed wrappers, somewhat toned, with chipping and small tears at the extremities, particularly at the corners. Spine sunned, with minor cracking. Title within a rich frame on the front cover; bacchic mask vignette repeated on both covers. Text, plates, and folding map in very good condition. Overall, a sound copy in the original wrappers.
Dimensions (inches): 9 x 5 1/2 x 3/4
About the author
Léon Foillard and Tony David were French wine-trade partners; Foillard later became known as the 'père du Beaujolais'.
Condition & Provenance Reports
Additional notes and photographs available by request.
Insured & Signature Shipping
Secure, fully insured delivery requiring signature. Gift wrapping available on request.
Collector & Wants-List Service
Submit wants lists for tailored notifications and acquisition support.